In-Sight’s original website was difficult to navigate, lacked clear calls to action, and did not reflect the creativity or inclusivity at the heart of their programming.

Key issues included:

• Disorganized site structure and unclear pathways to enroll, donate, or learn about classes

• Inaccessible design and limited mobile responsiveness

• Outdated visuals and messaging that no longer aligned with the brand’s growth

My goal was to create a website that was modern, clean, welcoming, and usable across devices, while making it easier for users to take action and engage.

I began by auditing the existing website and mapping out the main pain points through a combination of:

• Staff and stakeholder interviews

• User research via surveys to parents, students, and community members

• A competitive analysis of other youth arts nonprofits

With insights in hand, I developed a new site architecture, prioritizing clarity, simplicity, and action-focused navigation. I wireframed key pages (like “Programs,” “Enroll,” and “Support”) to test layout ideas, then built out the site in Squarespace using a responsive theme.

Throughout the process, I:

• Refined and rewrote web copy for clarity and inclusivity

• Developed brand-aligned visual content including class imagery, student quotes, and banners

• Implemented accessible design principles such as color contrast, alt text, and structured headings

• Collaborated with staff to ensure the backend was manageable for non-technical users

The final website was a clean, mobile-responsive, user-friendly platform that better served In-Sight’s community. Key features included:

• A reorganized navigation system with simplified categories

• Clearly defined pathways for student enrollment, donor support, and community engagement

• Dynamic visuals that showcased student work and celebrated In-Sight’s values

• Integrated newsletter signup, donation tools, and a simple blog for program updates

The new website:

• Increased online enrollments and newsletter signups

• Made information more accessible

• Reflected In-Sight’s mission and programs with authenticity and ease

• Received positive feedback from community members, staff, and board members

This project deepened my skills in UX thinking, accessibility, and stakeholder collaboration. If I were to do it again, I would:

• Include more structured user testing before and after launch

• Explore multi-language content options more deeply

• Set up long-term tracking metrics for engagement and conversions

It also solidified my passion for building tools that connect people to education, creativity, and community.