In Philly, We Keep Each Other Safe Fentanyl Campaign
In Philly, We Keep Each Other Safe was a direct mailer and social media campaign created to educate people in North Philadelphia and Germantown neighborhoods about Fentanyl and Fentanyl Test Strips.
The different designs of the postcard and direct mailers were based on survey's and feedback from community members. It was important to folks that images of drugs that are actually being circulated in the area were shown and photos of their neighbors were pictured as trusted voices speaking about drug usage. The images of drugs on the postcard were taken by SUPHR's Harm Reduction team during their outreach education programs around the city. The community members's photos and quotes from interviews were done as a collaboration between the Community Engagement and Communications teams.
This campaign reached over 45,000 people.